The Art of Will Jacoby

Designed and Handcrafted in Louisville, Ky.

By Jim Davis

If there is a commonality among those who play modern hickory golf, it is a vague discontent with the surface values of the modern game that appear absolutely silly to the untutored. “Contempt,” as Arnold Haultain said, “could be poured upon any game by anyone unacquainted with (it).” 

Modern hickory golfers, though, are a discerning breed who have re-discovered, through wooden shafts old and new, golf’s alluring fascinations. Their enthusiasm has fostered a revitalization of the game, a fresh approach, a new way of thinking about clubs, of shotmaking, of themselves and their fellows. 

Those who adopt it wholeheartedly, who “play the game with all their heart” as Michael Murphy’s Shivas Irons put it, are among the most zealous of converts, and among the most passionate in their pursuit of its enjoyment both for themselves and others. In this camp, Will Jacoby has firmly raised a standard that signals a singular devotion to modern hickory golf and its players.

Click here to read the story about Will Jacoby’s business career, his passion for his family, and for hickory golf.